Sunlight Floorcare: First Walk


Sunlight Floorcare: First Walk

agency ········· Ogilvy Vietnam
Creative director / tien bac
art director / phu vuong nguyen
copywriter / thien an trinh
account manager / phung hang luong
account executive / hoang anh nguyen
producer / stuart howe

production house ········· plan a

Baby’s First Walk is always one of the most important milestone in the body development. Yet the baby is alone in this journey and there is no one who can help him… except ‘The Floor’.

There will be no one that can support babies the best, and no one, can tell the story of their journey better than ‘The Floor’.  That’s why it’s important to have a clean shiny floor, and an reliable “coach” that can nurture babies’ gentle skin during his journey towards the first walk.