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Pond's: Time for Pond's

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Pond’s: Time for Pond’s

agency ········· Ogilvy Vietnam
Creative director / tien bac
Associate creative director / jeremy lim
art director / phu vuong nguyen
copywriter / an binh tran
account director / ‘jessie’ trang mai
Account executive / son truong
producer / xuan nguyen

production house ········· plan a

In recent years, Pond’s Vietnam had been perceived to be old-fashioned to many young females, which led to their decline in share and sales, despite the fact that whitening has been always the biggest skincare needs of Vietnamese young females. As a brand that always aims to be the skincare expert for young consumers, Pond’s decided to take up the challenge to re-excite their consumers by sharing their secret to a healthy skin regime and their full product varieties.


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