Pond's: Egg Installation


Pond’s: Egg Installation

agency ········· Ogilvy Vietnam
Creative director / tien bac
Associate creative director / jeremy lim
art director / phu vuong nguyen
copywriter / quynh nhu pham
account director / ‘jessie’ trang mai
Account executive / son truong
producer / stuart howe

production house ········· fatman films

Young Vietnamese females, aged 18–22, are often looking for an instant solution, rather than make-up or cosmetic remedies, that can give them a visibly whitening look. To show that their product can offer the ultimate whitening effect in the long run, we demonstrate the benefit of Pond’s Perfector Cream through a more refreshing and natural mean of an art installation.