Pond’s: 117 Likes
agency ········· Ogilvy Vietnam
Creative director / tien bac
Associate creative director / Jeremy Lim
art director / phu vuong nguyen
Designer: Quoc Dung truong & phu vuong nguyen
account manager / ‘jessie’ trang mai
production house ········· HK Films
Tapping on to the ’Fishing for likes’ phenomenon of young Vietnamese adults, we wanted to show that every young adults’ life now is unhealthily lived through a smartphone because, while everyone cares for their virtual looks for new likes, no one really cares for how they look in real life.
Don’t live pretty for (virtual) likes, live pretty for (real) life.