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Maggi: Quality Bouillon for Quality Ingredients

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Maggi: QUALITY BOUILLON FOR QUALITY INGREDIENTS

agency ········· Ogilvy Vietnam
Creative director / tien bac
Associate creative director / Kevin Beltran
art director / phu vuong nguyen
copywriter / quynh thy nguyen
account manager / kieu uyen tran
producer / stuart howe

production house ········· laughing buddha

With the raise of food scandals around Vietnam, involving artificial and chemical ingredients, Maggi decided to launch a new superior bouillon product, that is truly rich in meat-extract granules, together with well-selected natural ingredients from popular local regions. For this new quality product, perhaps there is no better judge other than the quality cooking ingredients in your home kitchen.


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