Kotex: Super Overnight


Kotex: super Overnight

agency ········· Ogilvy Vietnam
Creative director / tien bac
Associate creative director / jeremy lim
art director / phu vuong nguyen
copywriter / quynh nhu pham
account manager / tuan thanh vu
producer / ‘Yu’ phuong nguyen

production house ········· plan a

Kotex was launching ‘Super Overnight’ for the Vietnam market. It’s regarded as a different category standard of anti-leakage protection (lasting over 9 hours), and built-in with leak-secure bands (comprising of 2 side guards & 1 back guard)—specifically designed for heavy-flow users. Blending functionality and fun, the content was aimed to be a highly informative, yet engaging video that helped highlighting all new features.