Dove-banner.png

Dove Chirstmas: Friendship

Comfort-banner2.png

Dove Christmas: Friendship

agency ········· Ogilvy Vietnam
Creative director / tien bac
poet / ‘nomad’ nguyen thien ngan
art director / phu vuong nguyen
Account manager / Hoang vy Nguyen

production house ········· plan a
paper artist / ngoc vu nguyen

For many Vietnamese females, Christmas is usually a time for family and beloved partners, and friends were quite often neglected in during this season. That was why Dove wanted to inspire and help all females across Vietnam to continue to care for their precious friendship by nourishing it with love and heartfelt messages. On Christmas 2016, a mashup poem with ‘Nomad’ Nguyen Thien Ngan was told through the language of paper stop motion to celebrate every little moments of friendship.


Comfort-3.png
Comfort-1.png
Comfort-1.png
Comfort-4.png

Campaign Key Visuals

production house ········· the flagship

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Suspendisse nec congue purus. Sed a ligula quis sapien lacinia egestas. Mauris id fermentum nulla. Nullam sit amet nisi condimentum erat iaculis auctor.


Dove-kv5.jpg
Dove-kv1.jpg
Comfort-Tet-KV.jpg