Comfort: 'I have nothing to wear this Tet


Comfort: ‘I have nothing to wear this Tet’

agency ········· Ogilvy Vietnam
Executive Creative director / tien bac
Associate creative director / hien nguyen
art director / phu vuong nguyen
copywriter / quynh nhu pham
account manager / phung hang luong
Account executive / Hoang anh Nguyen
producer / stuart howe

production house ········· plan a
music / tang nhat tue

For years, #DressForMe or #DressForOthers has always been an internal debate among Vietnamese modern women when Tet the Lunar New Year comes. It is time to shed light on this “norm” and help releasing unintentional burdens in order for women can experience a more joyful and comfortable coming new year. Because the secret to have a good new year is first to feel good in your own skin.

*The MV acted as the key asset of the entire 2019 Tet campaign and also got supported by various social debates and PR amplifications.


Campaign Key Visual

production house ········· 229 productions
Photographer / Eric seow