Bluestone: The Vow


Bluestone: The Vow

agency ········· Ogilvy Vietnam
Creative director / tien bac
Associate Creative director / jeremy lim
art director / phu vuong nguyen
Account manager / khanh van pham
Producer / Susan TRuong

A happy marriage is a life shared by both husband and wife. While many Vietnamese men takes vow to cherish their beloveds through sickness or health, and to share many precious moments together, ‘kitchen chore’ is none of them and left taken care of by the women alone. It is time for men to realise their indifference and change their belief solely by doing their share at home.


‘Mom’ v.s ‘Dad’: The experiment

The follow-up content aims to break through the social belief of many Vietnamese families through the fair and pure lense their kids’ innocence, and inspire many others to start to bring changes to their life.